Apple Dramatically Expands The Bandwidth Developers Can Charge For Apps
For years, iPhone customers who visited the App Store found apps priced at 99 cents, $1.99 and $9.99. The pricing was part of Apple’s policy of restricting what developers could charge, the New York Times reports.
Now, 15 years after the App Store was created, the company is ditching those limitations and allowing apps to choose from nearly 600 pricing options, including the simple fee of $1, Apple said this week.
Rising inflation around the world has put pressure on Apple and developers to be more flexible in what they charge customers. The company also continues to face a backlash from developers, regulators and lawmakers around the world over its App Store policies. The App Store is the only gateway for thousands of apps to reach iPhone users, making Apple an arbiter of software distribution.
Last year, Apple agreed to introduce more flexible App Store pricing in the settlement of a class-action lawsuit brought by developers, who accused the company of having a monopoly on the distribution of iPhone apps.
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