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BBNaija All Stars: How MoniePoint Bagged The Coveted Headline Sponsor Title

In a surprising announcement yesterday, MoniePoint, one of Nigeria’s leading financial technology companies, has been unveiled as the headline sponsor for the highly anticipated reality TV show, Big Brother Naija: All Stars Edition. The collaboration between MoniePoint and the popular reality TV show is set to bring an unparalleled level of excitement and innovation to the upcoming season.

MoniePoint, known for its innovative digital payment solutions and commitment to empowering Nigerians financially, has pledged its support for the hit reality TV show’s eighth edition, which will see the return of 20 of the viewers’ favourite housemates. The significant investment underscores MoniePoint’s dedication to promoting Nigerian talent through thrilling entertainment experiences.

Speaking at a press conference held in Lagos, Chinedu Okpara, Head of Product Marketing at MoniePoint, noted their excitement about partnering with the show. He said, “This is by far the largest show in Africa, and we are the largest fintech at the moment, which is why we are here. You are going to hear and see more about MoniePoint for the next three months, thanks to Multichoice.”

Chinedu Okpara further elaborated on the decision to sponsor the All Stars edition, saying, Primarily, what we hope to get out of this partnership is to power the dreams of Nigerian youth with Multichoice and a platform to bring our product and banking services to more people in Nigeria and Africa. Once again, I’d like to thank Multichoice for this opportunity. We hope that this season is more exciting and better than all the seasons yet.”

Big Brother Naija: All Stars promises to be a rollercoaster ride of emotions, surprises, and unforgettable moments, bringing back some of the most memorable and beloved contestants from previous seasons. As the countdown to the July 23 premiere begins with a 120 Million Naira cash prize and others at stake, viewers can expect an epic battle of wits, strategies, and entertainment in the famous Big Brother house, this time known as ‘Biggieverse’.

And with MoniePoint’s support, there will be even more stimulating interactions, thrilling challenges, and innovative tasks throughout the season.


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