Campari Acquires A Controlling Stake In Lascelles Demercado, Jamaica

Campari acquires a controlling stake in Lascelles deMercado, Jamaica, becoming a key player in the attractive rum category with the Appleton Estate, Appleton Special / White, Wray & Nephew and Coruba brands. The acquisition also entails a substantial ageing inventory to support future expansion.

Campari enhances its critical mass in key Americas markets – including the US, Canada, Mexico, the Caribbean, and acquires a leading market position in Jamaica, creating the foundations for future international growth. This transaction further boosts Campari’s internationalization, significantly growing the business outside of Italy, whilst strengthening its largest and most profitable business, the Spirits segment. 

This is third largest acquisition in Campari’s history following the successful acquisitions of Wild Turkey and Skyy Spirits. ‘Campari continues to leverage its acquisition framework in a very disciplined and consistent manner for future growth’, says Chief Executive Officer of Gruppo Campari Bob Kunze-Concewitz.