Ciara Pledges to Showcase Lagos Fashion on the Global Stage

Grammy Award-winning American singer Ciara Princess Wilson joined Lagos State Governor Babajide Sanwo-Olu on Friday at the Nigerian Exchange (NGX) to ring the closing gong, officially commencing Lagos Fashion Week 2025.

The music star, who arrived in Lagos on Thursday for the four-day fashion event, expressed her excitement about being part of the city’s growing creative movement, pledging to use her global influence to spotlight Lagos’ vibrant fashion and culture scene.

Her remarks were contained in a statement issued by Gboyega Akosile, the Governor’s Special Adviser on Media and Publicity.

“I’m excited to have been enlisted in the mission to promote African fashion designs where I will be using my platform to showcase the beauty of Lagos,” Ciara said.

“This occasion is really special for me, because my heart always beats better whenever I am in Lagos. I’ve seen the evolution of the city from when I landed at the airport to when I moved into the metropolis. This speaks so loudly about the growth and how the economy is flourishing.

“On the fashion side, this is exciting news for me because that is the way I express myself. To see the growth in the fashion space, I can’t describe how honoured I am to be part of this project,” she added.

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Governor Sanwo-Olu, who attended the event with members of the State Executive Council, said Lagos Fashion Week embodies the innovative and entrepreneurial energy of Lagosians, further strengthening the city’s reputation as Africa’s creative and investment hub.

“Our administration is committed to supporting people who are curating an ecosystem that will push locally created brands to the global market,” the governor said.

He added, “Africa is the next continent that will drive the global economy in the next 30 years and on the continent, Nigeria is the one country that has the demographic advantage to lead this new economic growth.

“In Nigeria, there is a big city that speaks to everything about growth. It is called Lagos, which truly represents the entire dream of Nigeria and Africa. We are a people that have the demographic that will take the world to a level that cannot be imagined. Lagos is about the only city in Africa where you will see a set of innovators in their teens who are anxious to make changes.”

Highlighting the economic potential of the fashion sector, Sanwo-Olu noted that the event goes beyond style and creativity — it also drives innovation, tourism, and foreign investment.

“The Fashion Week speaks to both business and innovation, bringing to the forefront the best creatives that we have in Lagos. The event is leveraging fashion as a strong enabler and repository of knowledge. We are happy that the NGX has discovered the untapped potential in the market,” he said.

He further stated that the partnership between the Lagos State Government and the Nigerian Exchange would create new opportunities for fashion entrepreneurs to scale globally, assuring continued government support for the creative industry.

Later on X (formerly Twitter), the governor shared highlights of the day, writing: “We hosted creatives to a brunch at Lagos House, Marina, as part of the 15th Lagos Fashion Week celebrations. It was inspiring to share moments with designers, artists, and industry leaders who continue to put Lagos on the global fashion map.

“We were also delighted to have Ciara, singer and songwriter, join us. Her presence highlighted the growing global interest in Lagos as a hub of creativity and style.”