Diamond Bank Plc, one of the Nigeria’s leading commercial bank, is sponsoring five customers to the China Canton Fair to further boost their international business exposure.
The China Canton Fair is a bi-annual trade fair that commenced in 1957 and has since held every April and October for a two week period. Every year, the fair attracts hordes of businessmen from around the globe.
Speaking at a pre-departure dinner the Bank hosted for the customers in Lagos, GMD/CEO, Diamond Bank Plc, Dr. Alex Otti, said Diamond Bank is very appreciative of these customers, adding that, “As a bank we try as much as possible to recognize our customers particularly when they have been loyal and when they have told our story.”
“Because our best stories are told by our customers, we have had customers who have enjoyed our services and referred other customers. It is more rewarding than when we go out and market to people. We are really appreciative of all of you and in recognition of what you have done we wish to dine with you before you leave and also wish you a safe trip. We are also very positive that it is an experience you will enjoy” said Dr. Otti.
Explaining further, Head, Micro Small and Medium-scale Enterprises (MSME) Proposition, Diamond Bank Plc, Mr. Chima Nnadozie said “Sponsoring these customers to China is part of our Access-to-Market initiatives which is designed to help small businesses to expand their market and find new opportunities. Part of the challenges of small businesses is access to market as they sometimes can’t find the market for their business beyond their immediate environment hence the need to look beyond where they are and expand their market.
As an MSME-focused bank, Nnadozie said Diamond Bank recognizes that “Challenges exists with SMEs and since we have a lot of customers that run small scale businesses we offer them solutions that we will help ease some of their challenges for example helping them expand their market reach by visiting China and seeing how things are done there with a view of sourcing for new ideas, meeting new business partners and suppliers, forging new alliances. That way the business expands and when the business expands, the customer gets better and we get better as a bank.”
When asked how these customers were selected, Nnadozie made known that these customers have been loyal to the bank and have referred their friends and business associates to Diamond Bank.
“We felt that it is of importance to reward those who have seen the benefit of banking with Diamond and they have become ambassadors to the bank by bringing in their friends, their customers, and associates to also come and enjoy the benefit of banking with Diamond Bank especially the MSME proposition. It is just a way to reward loyalty and then others can now see that when you bank with Diamond Bank, we reward loyalty.”
Speaking on behalf of the five customers, MD/CEO, HPZ Showroom Ltd, Oriahi Davidson said, “Irrespective of what people say, Diamond Bank is the number one bank in Nigeria. I am a member of Asaba Chamber of Commerce and Industry, and every day members ask me which bank they should bank with both new members in Asaba and members that come from Onitsha. I don’t look back when I say Diamond Bank. I want to thank the MD for this noble step that he has taken. I am quite sure we are going to gain so much for ourselves and for Diamond Bank.”
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