After much uncertainty around Twitter Blue’s revamp, Elon Musk laid out the company’s approach. He said that the new paid plan will cost $8 per month — something that he mentioned in a reply to Stephen King’s tweet. Plus, the price will be adjusted according to purchasing power parity of the country, hinting towards a global launch of Twitter Blue.
TechCrunch reports that Musk’s tweet also says that the social network’s current verification system is akin to a “lords & peasants” system. His tweet about the new paid plan indicated offering verification to subscribers.
Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.
Power to the people! Blue for $8/month.— Elon Musk (@elonmusk) November 1, 2022
Musk also noted some of the features that will roll out with this new plan including fewer ads, priority in replies (something which verified handles get through the “Verified” notification channel) mentions and search, and the ability post longer videos than the current limit of 2 minutes 20 seconds
Reports from TechCrunch also reveal that Twitter is ending support for ad-free articles offered under its Twitter Blue program. The company sent an email to participating publisher partners about the program’s end.
While Twitter is ending payments and partnerships with the current set of publishers, Musk said that it will create a new program for bypassing paywalls for publishers willing to work with the company. He also mentioned that the subscription revenue stream will help Twitter in rewarding content creators — but didn’t specify how.
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