Nigerian-American singer, David Adeleke, also known as Davido, has been featured in the Qatar 2022 World Cup official theme song.
Davido announced the development on his Twitter handle on Friday, saying the official soundtrack is titled ‘Hayya Hayya’ (Better Together).
“I’m honored to be featured on the Official #FIFAWorldCup 2022 Soundtrack! See y’all later 2NITE! This one is for Africa! TULE!!!! 🤞🏾❤️ WE RISE!”, he tweeted.
The single also featured US star Trinidad Cardona, and Qatari sensation Aisha ahead of tonight’s final draw for the tournament.
FIFA on its official page said its choice is to “connect with audiences worldwide through the shared passions of football and music.”
“The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
ALSO READ: 9 In 10 People In Nigeria Report Increased Use Of Digital Payments In 2021
“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”
Pleased to have featured and worked on the official @fifaworldcup Qatar 2022 song with @redone @trinidad @aishaofcl ❤️⚽️! Naija no make am but… NAIJA STILL MAKE AM! 🇳🇬 #fifaworldcupqatar2022 pic.twitter.com/Ts4GXkzL3u
— Davido (@davido) April 1, 2022
Reacting to the single, FIFA Chief Commercial Officer, Kay Madati, said, “By bringing together voices from the Americas, Africa, and the Middle East, this song symbolises how music – and football – can unite the world.
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
The track’s debut public performance will take place tonight in front of a worldwide audience of football fans, who will tune in from around the globe to follow the highly anticipated draw starting at 19:00 local time, FIFA said.
Credit: PUNCH
Publisher,
Lagos Post Online,
Lagos Post is an online publication that seeks to provide fair, unbiased, credible, balanced and useful information about Corporate Organisations, Governments and the General Public by breaking news in Business, Politics, Arts, Entertainment, Culture, and Sports in Nigeria, Africa and the World. As a global news portal, we continually stand for responsible journalism and sound media practice.
Mobile: +238025837037
Email: lagospostng@gmail.com
