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Guinness Foreign Extra Stout, Harp, Malta Guinness Wins Monde Selection Awards for Quality Beverages
Guinness Nigeria, the nation’s leading beverage manufacturer has once again set itself apart as the brewer of quality when it comes to industry and internationally acclaimed standards. This was made clear as the company once again emerged winner of a host of Gold awards in this year’s Monde Selection Awards a recognition that was given to two of the company’s brands this year – Harp Lager and Malta Guinness.
The Monde Selection is an International Institute for Quality Selections founded in 1961. The institute makes it a point of duty to qualify in different categories, the varying levels of quality of brands and products so that they are able to give the absolute assurance that the product being consumed has passed the most stringent quality tests.
Mr. Sesan Sobowale, Corporate Relations Director, Guinness Nigeria Plc said that for Guinness Nigeria, quality is about consistency. “When it comes to defining quality you must understand that it is not a one-off event but a trait that has to be proven consistently over time and it was the great Aristotle himself that said ‘quality is not an act it is a habit.’ We have, over the years consistently won this recognition amongst a wide range of our products including, Guinness Foreign Extra, Guinness Extra Smooth, Malta Guinness, Harp Lager and Satzenbrau and that is just to name a few. We are proud to be honoured again this year and it spurs us on to continue to be the best at what we do.”
The Monde Institute explains that the selection process itself is quite thorough with a professional jury of experts tasting over 3000 products coming from more than 80 countries comprising of Michelin starred chefs, members of the French Culinary Academy, university lecturers, nutrition and health consultants master sommeliers amongst others.
Mr. Hamilton Iyogbon, Head of Quality, Guinness Nigeria Plc added that setting the standard on quality is part of the Guinness Nigeria DNA. “When we put out any product our watchword is quality. Every product has to get that approval stamp before it reaches our consumers and we feel particularly proud that over the years this effort has been recognized and rewarded.”
Records show that in 2007, Guinness Extra Smooth and Guinness Foreign Extra won the position of Grand Gold with Harp Lager and Satzenbrau winning Gold in the same year. In 2008, the same two products won Grand Gold, along with Satzenbrau, Harp and Malta Guinness. A selection of products from the same house won a variety of Gold and Grand Gold awards again in 2009, 2010, 2011 and 2012.
Mr. Sobowale went on: “Our vision is to celebrate life every day everywhere and especially for Nigerians that means having quality products to celebrate with. We are aware of the high standard and expectations that our consumers expect of us and we will continue to strive to bring them the very best in taste and quality.”
Always remember to enjoy Guinness Foreign Extra Stout responsibly – strictly 18+. For more information on our brands please visit www.guinness-nigeria.com. Also visit www.DRINKiQ.com for more information on education and enlightenment on responsible drinking.
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