Don Jazzy, newly appointed brand ambassador of Loya Milk, one of the leading brands of Promasidor Nigeria Limited has said there are lots of synergy between the brand and himself and promised to be a good ambassador of the brand.
Jazzy stated this in Lagos at the weekend in an acceptance speech after he was unveiled as the brand ambassador. He was visibly excited and promised to play his new role creditably.
Known for being charitable, Don Jazzy, the new brand ambassador is a multi award-winning Nigerian record producer, singer/songwriter, and current CEO of the Mavin Records label.
Currently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes, he is an avid user of social networking sites with Twitter being his top. Don Jazzy has about 500, 000 followers and noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.
Mr. Kachi Onubogu, Commercial Director of Promasidor said the selection of Don Jazzy as brand ambassador for Loya milk, would help the brand to further reach its target audience.
“Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience. Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. ”
Besides the unveiling of Jazzy, the company has also commenced an online Loya milk promotion. All consumers and members of the public need to do to be part of the promo is to like Loya Milk on www.facebook.com/loyamilk or log on to the promo site www.tasteyourdream.com.
Speaking on the promo mechanics Onubogu said Loya milk would begin an online promo new that will run from December 1st till December 31st.
“From tomorrow, December 1st till 31st December Loya milk will start a new promo. It is going to be an online promo. All consumer needs to do is to like us on www.facebook.com/loyamilk or log on to the promo site http://www.tasteyourdream.com/where they will enter their details name, phone number and e-mail address. Each winner will walk away with a Samsung Galaxy S3 Smartphone, a night in an hotel and also an opportunity to be in a Loya TV commercial with Don Jazzy.”
He further said that the brand Loya milk is one that stands out as best in the industry and is loved by consumers.
“Loya milk is a brand that is loved and well respected by consumers. It is known to be a brand that never hesitates to give back to its consumers. It is to be recalled that in 2011, the Loya milk brand rewarded Nigerian consumers with a total of N50m through instant cash prizes and raffle draws.
Loya is a premium milk brand on the stable of Promasidor. It’s brand promise is to deliver a consistent, premium quality milk powder that assists in keeping the family strong and healthy and it contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.
The high calcium milk was re-launched in October 2010 to reposition it as a premium offering in the Nigerian milk market It is targeted at stylish and sophisticated women who seek the best in quality.
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