In its continued effort to deepen the usage of PC Technology and enhance the quality of life and living among its customers, leading processing chip technology manufacturer, Intel Corporation has planned a youth market based campaign, ‘Create Your Tomorrow’ for the University of Lagos, Akoka, Lagos.
The campaign seeks to help the target market especially the new generation of tech-savvy students currently in, and entering institutions of learning unlock their innate potentials through the use of technology.
The Create Your Tomorrow Campaign also seeks to push information technology as a tool that can be used as an asset, rather than as an obstacle to achieving its intended purpose.
Country Manager, Intel Corporation, Olubunmi Ekundare, stated that the campaign will reinforce Intel’s commitment to being the sponsors of tomorrow and fuelling the potential of technology in Nigeria and in Africa as a whole adding that the campaign this year will focus on the benefits of technology to improving the quality of life and living.
“These students possess unprecedented levels of skill with information technology; they think about and use technology very differently from earlier student cohorts. They love teamwork, experiential activities and the use of technology.” He said.
Intel through its diverse technology is midwifing innovation in various sectors of business within the economy and hopes to further the culture of quality in technology and improving life and living through the use of technology.
“For us at Intel, championing the cause of technology in Nigeria, Africa and the world is at the heart of our business and this has informed our engagements from inception till date. Intel, more than being interested in propagating the gospel of technology, is interested in the quality it brings to life if properly employed. The campaign will therefore focus on the use of the several unknown benefits that technology provides.” He said.”
Activities to mark the Create Your Future campaign include one-day forum on the campus of the University of Lagos as well as entertaining interactive sessions with Nigerian pop-star, Banky W. An Intel Corporation sponsored three-day internationally certified Technology and Entrepreneurship Training will hold in its wake and participants awarded international certification upon successful completion.
The campaign will offer several opportunities among which include discounts on PC purchases from Intel-powered PC retailers, free HP printers with every HP PC purchase, shopping vouchers, educational and empowerment initiatives, as well as raffle draws.
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