Loya Milk Picks Don Jazzy as Brand Ambassador as it Kicks Off New Promo

At the unveiling ceremony, the company also commenced an online based promo to give consumers an opportunity to feature in a Loya TV commercial with Don Jazzy. The Commercial Director, Promasidor
Nigeria, Mr. Kachi Onubogu while disclosing reasons for selecting Don Jazzy as brand ambassador for Loya Milk, said a brand ambassador will help the brand further reach its target audience.

“Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience.  Loya Premium Milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. ”

Speaking on the promo mechanics, Onubogu made known that Loya milk will begin an online promo new that will run from December 1st till December 31st.

“From today, December 1st till 31st December Loya milk will start a new promo. It is going to
be an online promo. All consumer needs to do is to like us on www.facebook.com/loyamilkor log on to the promo site www.tasteyourdream.com where they will enter their details name, phone number and e-mail address. Each winner will walk away with a Samsung Galaxy S3 Smartphone, a night in an hotel and also an opportunity to be in a Loya TV commercial with Don Jazzy.”

He further made known that the brand Loya Milk is one that stands out as best in the industry and is loved by consumers.

“Loya Milk is a brand that is loved and well respected by consumers. It is known to be a brand that never hesitates to give back to its consumers. It is to be recalled that in 2011, the brand rewarded its consumers with a total of N50m in a promo that lasted for about 90 days.

Known for being charitable, Don Jazzy, the new brand ambassador is a multi award-winning Nigerian record producer, singer/songwriter, and current CEO of the Mavin Records label.

Recently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes, he is an avid user of social
networking sites with Twitter being his top. Don Jazzy has over 200, 000 followers and noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.

Loya is a premium milk brand on the stable of  Promasidor. It’sbrand promise is to deliver consistent, premium quality milk powder that assists in keeping the family strong and healthy and contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.

The high calcium milk was re-launched in October 2010 to reposition it as a premium offering in the Nigerian milk market, It is targeted at stylish and sophisticated women who seek the best in quality.