Mouka Launches New TV Campaign for “Mouka My Comfort Zone”

To reinstate its mission of adding comfort to lives and staying connected with her stakeholders, leading manufacturer of mattresses and other polyurethane products, Mouka Limited has introduced a new TV Commercial for Mouka “My Comfort Zone”for the delight of her numerous customers.

The concept of the 45 seconds TVC which is deployed in English and Yoruba languages for now is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual.

Speaking on the TVC, the Head of Commercial, Mouka Limited, Mr Jude Abonu stated that the essence of the commercial for Mouka Limited is to remain connected with her stakeholders. According to him, “Connecting with the people is at the heart of a listening company and it is this consumer engagement that fuels our innovative culture”.

According to Abonu the comfort is an inextricable part of people’s everyday life regardless of socio-economic class, pointing out that the television commercial is aimed at positioning Mouka as a provider of comfort.

The concept is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual and the name of the campaign derives from Mouka’s central promise of adding comfort to life.  Other objectives of the campaign include driving preference for the Mouka brand across the country, sustaining top of mind awareness in key markets in the country and building brand equity for Mouka.

The TV Campaign is targeted at families within all income brackets and is shown in numerous Television stations across the country.

The TV Commercial is one of the ways Mouka stays connected with her stakeholder as the company’s positive impact on people and the environment continue to grow through its various corporate and institutional efforts.

It would be recalled that Mouka Limited currently has three factories in Nigeria; Lagos, Kaduna and Benin and distributes products all over Nigeria and the West Africa sub-region. These factories are equipped with state of the art foam production lines. www.mouka.com