MTN-MIP Fellows Explore Data-Driven Solutions at KPMG Insights Centre

During a recent visit focused on knowledge acquisition, the MTN Media Innovation Program, MTN-MIP, Cohort 3 Fellows had the opportunity to explore the innovative landscape of the KPMG Insight Center in Victoria Island, Lagos. The primary aim of this visit was to provide the fellows with a better understanding of how technology and data analytics are instrumental in driving modern business operations.
The MTN Media Innovation Programme (MIP) is a six-week long programme spread across six months, designed for media practitioners in Nigeria. The programme enhances participants’ knowledge and skills, helping them navigate the evolving media landscape and leverage technology to create impactful media content.
During the visit, the fellows experienced firsthand the cutting-edge advancements at KPMG’s Insight Center, situated in the city’s bustling innovation hub. The centre exemplifies how businesses can transform through technology and data-driven solutions.
KPMG’s Insight Center is renowned for its pioneering role in leveraging data to drive business strategies. Originally known as an audit firm, KPMG has evolved into a leader in tech-driven solutions, helping businesses, both large and small, to harness the power of data for informed decision-making. The visit underscored the significance of data in today’s business landscape, highlighting the nexus between technological adoption and business value creation.
Jumoke Ademola, the Insights Centre Manager at KPMG, emphasized the impact of data on modern business practices. “Data is the new currency,” she remarked. “Our centre is dedicated to equipping businesses with the insights they need to thrive in a data-driven world.” Her insights resonated with the fellows, reinforcing the importance of data in strategic business operations.
The MTN-MIP fellows found the visit to be both enlightening and engaging. They expressed their appreciation for the practical insights gained, noting that the session was instrumental in broadening their perspectives on the role of technology in media and business. “It was an eye-opening experience,” a fellow commented. “The integration of tech and data at KPMG is truly transformative.”
MTN remains committed to fostering innovation and development through initiatives like the Media Innovation Programme. The fellowship is a testament to MTN’s dedication to empowering media professionals with the knowledge and skills necessary to navigate the evolving media landscape. Through such partnerships and engagements, MTN continues to drive progress and innovation in the media industry.

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