Chief Executive Officer of Spotify, Daniel Ek, has called out Apple Wednesday in a series of tweets alleging that the iPhone maker “offers consumers the illusion of choice and gives developers the illusion of control”.
Ek tagged a number of sympathetic business leaders, including the European Union and US Commerce Agency, Elon Musk, Microsoft president Brad Smith, and Proton founder Andy Yen.
“So how much longer will we look away from this threat to the future of the internet? How many more consumers will be denied choice? There’s been a lot of talk. Talk is helpful but we need action,” Ek wrote.
Spotify has earlier submitted antitrust complaints against Apple in various countries, alleging the 30% charge has forced Spotify to “artificially inflate” its own prices.
Elon Musk had also criticised Apple Monday, referencing the fee Apple charges software developers – including his Twitter business – for in-app purchases, and posted a meme suggesting he was willing to “go to war” rather than pay it.
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