Spotify Wrapped 2024: A Deeper Dive Into Nigerian Listening Habits
Spotify’s 2024 Wrapped has arrived, and it’s a deep dive into the hottest sounds and hidden gems Nigerians loved this year.
The spotlight falls on Nigeria’s vibrant music scene, a global force to be reckoned with.
For the fourth year running, Nigerian artists have dominated the top 10 most-streamed list, proving the nation’s unwavering love for its homegrown talent.
Asake takes the crown as the most-streamed artist in Sub-Saharan Africa (SSA) , specifically in Nigeria, Gambia, and Benin.
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And it wasn’t just the Gen Z crowd who were hooked – Asake, alongside Burna Boy, Shallipopi, and Seyi Vibez, captivated listeners from 13 to 55+ years old, landing on the top 10 artists list for these age groups.
Rising stars Ayo Maff and Muyeez stormed the most-streamed tracks list with tracks “Dealer” and “Instagram,” proving the industry’s bright future.
Young Jonn’s hits “Aquafina” and “Stronger” showcased his staying power, while Burna Boy held his own with “Higher.” It’s a dynamic blend of old and new, driving the industry forward.
“Spotify is always honoured to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres showcases the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are not just shaping culture at home but also making waves internationally.” says Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa.
