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That Good Media Unveils Motion Pictures Division and Global Film Festival, Elevating Africa’s Voice in Global Storytelling

That Good Media, a prominent Nigerian media and entertainment giant, on Thursday unveiled its groundbreaking Motion Pictures Division alongside That Good Media International Film Festival. These initiatives mark a bold step in redefining African storytelling, bridging local talent with global audiences, and championing cross-cultural cinematic collaboration on an unprecedented scale.

The newly launched Motion Pictures Division is set to deliver world-class feature films, documentaries, and television series that capture Africa’s rich cultural heritage through authentic and universally relatable narratives. Meanwhile, the International Film Festival aims to amplify diverse voices, spotlight emerging creators, and firmly establish Africa as a central force in global film culture.

The That Good Media International Film Festival is an annual event scheduled to take place every December in Lagos to showcase the rich culture of Nigeria and Africa to the world.

The Founder and Chief Strategy Officer of the firm, Toyosi Etim-Effiong, emphasized the vision behind this expansion, saying, “African storytelling tradition is one of the richest in the world, yet it has often been underrepresented in global cinema. With our Motion Pictures Division and Film Festival, we’re building a global movement, starting with Nigeria first. 

Speaking on her drive behind the initiative, the Toyosi further denoted, “This is about driving Nigeria’s creative economy forward, giving our stories the global platforms they deserve, and shaping the narrative for generations to come.”

The launch of theses two divisions is a strategic step in aligning the Nigerian creative industry with international markets. Industry observers note that these initiatives will further foster economic growth by creating jobs, nurturing talent, and building sustainable partnerships across borders – which has always been a part of the entertainment company’s imprint through their ever evolving Talent and Media Management arm.

As the world increasingly turns its attention to Africa as a hub for creativity, That Good Media’s dual initiatives aim to solidify the continent’s role in shaping the future of global cinema.

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