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Twitter To Add New TikTok-Like Feature

Twitter is considering adding new features to make it easier for users to watch and discover videos on its platform, the social network announced on Thursday. Most notably, the company is launching a TikTok-like scrollable video feed, TechCrunch reports.

In the coming days, users on iOS will be able to click on a video in their feed to enter the new scrollable video feed. Once you finish watching the video you clicked on, you will be able to scroll up to start browsing more video content. You’ll then be in a scrollable feed of videos, which is similar to the browsing experience on TikTok. If you want to exit the viewer and go back to the original tweet, you can click the back arrow in the top left corner.

Twitter says the purpose of the new immersive media viewer is to make it easier for users to discover engaging videos. The social network didn’t say when the immersive media viewer will roll out to users on Android.

Twitter began testing a TikTok-like video feedback in December 2021 to give users a more personalized Explore page. In this test, Twitter turned the entire Explore page into a video feed, complete with a “For You” tab. With the changes announced today, Twitter isn’t focused on replacing the entire Explore page with a TikTok-like feed.

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