As part of its corporate social responsibility, Procter & Gamble through its feminine brand Always, is partnering with UNESCO to launch a new literacy project for girls and young women in Nigeria, starting from March 10, 2014.
The project themed: “Empowerment of girls and women through the use of ICTs in Literacy and skills Development,” is aimed at providing 60,000 Nigerian illiterate or very poorly educated girls and young women in Rivers State and the Federal Capital Territory “Abuja” with basic literacy and life skills over the next three years.
More than 850 facilitators will be trained to provide literacy classes in a traditional classroom environment but also – made possible by the Nigerian Television Authority (NTA) – broadcasted to the public via TV and radio lessons.
This program not only marks the successful continuation of the UNESCO and Always partnership of providing literacy classes for girls in Africa but also strategically complements government’s efforts to revitalize literacy in the country through a self-benefitting Funds-in-Trust project with UNESCO Revitalizing Adult and Youth Literacy in Nigeria.
“The partnership between UNESCO and Always on this project will go a long way to ensure that girls are given every opportunity to succeed in life,” says Professor Hassana Alidou, Director UNESCO Regional Office in Abuja.
“Education is the investment for any nation especially to encourage girls to go to school as staying in school is a fundamental factor for success.”
George Nassar, Managing Director P&G Nigeria, says, “Being part of supporting education of Nigerian girls and young women makes us very proud. Alwaysbrand purpose is to advocate for and empower women to live life to its full potential. We are committed to support Nigerian girls and women to thrive,”
Mrs. Temitope Iluyemi, P&G Government Relations Associate Director for Sub-Sahara Africa noted that the partnership between UNESCO and Always in executing the program is a perfect fit as the two organizations share very similar objectives with regards to female empowerment, adding that both organizations are also very passionate about female empowerment in Nigeria presently.
Already in 2011, UNESCO and Procter & Gamble’s Always, the leader in feminine care protection, team up to provide literacy classes for girls and young women in Africa, starting in Senegal. The program provided 40,000 Senegalese girls with literacy and numeracy classes through traditional and technology-based teaching.
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